Reference data report
India Cooking Oil
Habits Report 2026
India's edible oil consumption has more than doubled since 2000 and now exceeds official dietary guidelines by a significant margin. This report compiles verified national data on India's cooking oil consumption levels, dietary intake recommendations, oil type preferences, and the emerging shift toward cold-pressed and portion-controlled formats among urban households.
- Data report 2026
- NITI Aayog
- ICMR-NIN
- Citable reference
- 19.7kg
- Per capita per year (2020-21)
- 25–30g
- ICMR daily guideline (2,000 kcal adult)
- 23MT
- Total national consumption in million metric tons (FY2023)
- 5.41%
- Cold-pressed oil market CAGR 2026–2034
Source: NITI Aayog, 2024
Source: ICMR-NIN, 2024
Source: USDA via Statista
Source: IMARC Group, 2025
Key findings
Key Findings at a Glance
| Metric | Figure | Source |
|---|---|---|
| India per capita edible oil consumption (2020-21) | 19.7 kg/year (~54g/day) | NITI Aayog, August 2024 |
| ICMR recommended daily cooking oil intake | 25-30g/day (2,000 kcal adult) | ICMR-NIN Dietary Guidelines, 2024 |
| FSSAI recommended daily intake | 20-30g/day | FSSAI |
| India per capita consumption in 2000-01 | 8.2 kg/year | NITI Aayog, 2024 |
| India per capita consumption in 1960-61 | 3.2 kg/year | NITI Aayog, 2024 |
| NITI Aayog projected per capita (2024-25) | 25.3 kg/year | NITI Aayog scenario projection, 2024 |
| India total edible oil consumption (FY2023) | 23 million metric tons | USDA via Statista |
| India edible oil imports (2022-23) | 16.5 million metric tons | NITI Aayog, 2024 |
| Domestic production as share of demand | 40-45% | NITI Aayog, 2024 |
| India cold-pressed oil market size (2025) | INR 75.52 crore (INR 755.16 million) | IMARC Group, 2025 |
| India cold-pressed oil market CAGR (2026-2034) | 5.41% | IMARC Group, 2025 |
| India air fryer market size (2025) | USD 48.8 million | IMARC Group, 2025 |
Consumption data
How Much Cooking Oil Does India Consume?
India's per capita edible oil consumption reached 19.7 kilograms per year as of 2020-21, according to NITI Aayog's August 2024 report "Pathways and Strategies for Accelerating Growth in Edible Oils Towards the Goal of Atmanirbharta". At this level, daily per capita consumption works out to approximately 54 grams per person.
The six-decade trajectory shows how significantly oil use has grown:
1960-61
3.2
kg per person per year
1980-81
3.8
kg per person per year
2000-01
8.2
kg per person per year
2020-21
19.7
kg per person per year
Per capita consumption has more than doubled in the two decades between 2000 and 2020. NITI Aayog's modelling projects per capita consumption reaching 25.3 kg per year by 2024-25 under a business-as-usual scenario.
At the national level, India consumed more than 23 million metric tons of vegetable oils in FY2023, placing it among the world's largest edible oil consumers. Despite this, domestic oilseed production meets only 40-45% of total national requirements. India imported 16.5 million metric tons of edible oils in 2022-23, with palm, soybean, and sunflower oils forming the majority of those imports.
Source: NITI Aayog, August 2024. PIB press release.
The gap
Recommended Intake vs. Actual Consumption
The ICMR-National Institute of Nutrition's Dietary Guidelines for Indians (2024) recommend restricting cooking oil to 25-30 grams per day for an average adult on a 2,000 kcal daily diet. The full ICMR-NIN range is 20-50 grams per day, varying with activity level and caloric need. For a sedentary adult, the ceiling is 30 grams per day.
The Food Safety and Standards Authority of India (FSSAI) sets the same guidance: 20-30 grams of cooking oil per day for a healthy individual.
At India's documented per capita consumption of 19.7 kg per year (2020-21 data), daily intake calculates to approximately 54 grams per person: roughly 80-116% above the ICMR's upper daily limit for a sedentary adult.
NITI Aayog's own modelling reinforces this gap. The report states that if India followed ICMR-NIN consumption recommendations, the country would project a domestic edible oil surplus of 0.13 million metric tons by 2030. The current trajectory runs in the opposite direction.
What does this mean in a kitchen context? One tablespoon of cooking oil contains approximately 14 millilitres and adds over 100 calories. A person consuming 54 grams daily is using roughly 3.5 to 4 tablespoons, adding more than 400 calories from oil alone before any food calories are counted.
Sources:
- ICMR-NIN, Dietary Guidelines for Indians 2024. nin.res.in
- Business Standard, April 2025. India's oil intake has tripled.
Oil types
India's Cooking Oil Mix: What Households Are Actually Using
India's regional diversity is reflected in oil preferences:
- North and East India:
- Mustard oil (kachi ghani and refined) is the staple. Punjab, Haryana, Uttar Pradesh, and West Bengal show the highest mustard oil consumption.
- South India:
- Coconut oil is prevalent in Kerala, Tamil Nadu, and coastal Karnataka. Groundnut oil is widely used across Tamil Nadu and Andhra Pradesh.
- West India:
- Groundnut oil is deeply embedded in Gujarat and Rajasthan.
- National mainstream:
- Palm oil and soybean oil dominate by volume due to lower cost and widespread availability in blended formats.
By total national volume, palm oil is the largest consumed edible oil in India, followed by soybean and rapeseed (mustard) oils. The shift away from traditional single-seed cold-pressed oils toward refined blended oils gathered pace through the 1990s and 2000s, driven by price and availability. That trend is now showing signs of partial reversal among urban health-conscious households.
Cold-pressed oils
The Cold-Pressed Oil Category: Growth and Signals
The India cold-pressed oil market was valued at INR 75.52 crore (INR 755.16 million) in 2025 and is projected to reach INR 1,213.79 million by 2034, growing at a compound annual growth rate (CAGR) of 5.41%, according to IMARC Group's India Cold Pressed Oil Market report.
Key market characteristics (2025 data, IMARC Group):
- The market expanded from INR 580.3 million in 2020 to INR 755.16 million in 2025: growth of approximately 30% over five years.
- North India leads with a 31% regional market share, reflecting the deep cultural preference for cold-pressed (kachi ghani) mustard oil.
- Bottles are the dominant packaging format, holding 51% of market share.
- Core culinary oils (groundnut, mustard, coconut, sesame) hold 68% of the category.
June 2025 marked a significant category signal: Marico Limited entered the cold-pressed segment with the Saffola Cold Pressed Oils range, including single-seed and dual-seed variants. This entry by a major FMCG brand signals category mainstreaming and validates the shift in urban consumer preference.
Source: IMARC Group, 2025. India Cold Pressed Oil Market.
Air fryer trend
Air Fryer Adoption and the Demand for Oil Delivery Format Change
Air fryer adoption among urban Indian households is growing and is reshaping what consumers need from their cooking oil. The India air fryer market reached USD 48.8 million in 2025 and is projected to grow to USD 80.6 million by 2034, at a CAGR of 5.57%, according to IMARC Group's India Air Fryer Market report.
Key market characteristics (2025 data, IMARC Group):
- Residential use accounts for 79.2% of total air fryer demand.
- North India commands 30.8% of the national air fryer market, with South India at 27.6% and West India at 23.4%.
- Urban dual-income households and millennial and Gen-Z home cooks form the primary adopter base.
Air fryers reduce oil use per cooking event by up to 80% compared to deep frying. However, they require a thin, even coating of oil across the food surface: a requirement that wide-neck pour bottles are poorly suited to meet. This is the functional gap driving interest in oil misting, spray, and measured-dispenser formats within the urban kitchen segment.
Source: IMARC Group, 2025. India Air Fryer Market.
Root causes
Why Household Oil Consumption Tends to Exceed Recommendations
Three mechanisms consistently explain the gap between dietary guidelines and actual household intake:
-
Invisible oil accumulation
Most tracked oil intake accounts for oil used directly at the cooktop. It does not account for oil in packaged snacks, restaurant food, street food, or biscuits. Nutritionists consistently note that the gap between what consumers think they use and what they actually consume is widest in this invisible category.
-
Wide-neck pour bottles and unmeasured dispensing
Standard wide-neck pour bottles release oil in uncontrolled quantities. Without a portion-control mechanism built into the dispenser, the default pour typically exceeds a single serving. This structural issue is independent of consumer intention or awareness.
-
Rising urbanisation and processed food intake
NITI Aayog's 2024 report identifies three simultaneous drivers behind India's growing edible oil consumption: population growth, rapid urbanisation, and rising per capita income, which shifts diet toward processed and fried foods that carry higher oil content per serving.
Source: NITI Aayog, August 2024. PIB press release.
About this report
About Nothing To Hide
Frequently asked
Frequently Asked Questions About India's Cooking Oil Habits
How much cooking oil does the average Indian consume per day?
Based on NITI Aayog's 2024 data (2020-21 baseline), India's per capita edible oil consumption is approximately 19.7 kg per year, which works out to roughly 54 grams per person per day. The ICMR-NIN Dietary Guidelines for Indians (2024) recommend 25-30 grams per day for an average adult on a 2,000 kcal diet.
What does the ICMR recommend as the daily cooking oil intake?
The ICMR-National Institute of Nutrition's Dietary Guidelines for Indians (2024) recommend restricting visible fat (cooking oil) to 25-30 grams per day for an average adult on a 2,000 kcal diet. This is equivalent to approximately 5-6 teaspoons. The full range across activity levels is 20-50 grams per day.
Has India's cooking oil consumption increased over the past 20 years?
Yes, significantly. Per capita edible oil consumption rose from 8.2 kg per year in 2000-01 to 19.7 kg per year by 2020-21, more than doubling in two decades. NITI Aayog projects this figure reaching 25.3 kg per capita by 2024-25 under a business-as-usual consumption scenario.
Which type of cooking oil is most consumed in India?
By total volume, palm oil is India's most consumed edible oil, followed by soybean and rapeseed (mustard) oils. Regional preferences vary significantly: mustard oil dominates in northern and eastern India, coconut oil in southern coastal states, and groundnut oil in western India. Cold-pressed variants of these traditional oils are growing in demand among urban health-conscious consumers.
Is cold-pressed oil demand increasing in India?
Yes. The India cold-pressed oil market grew from INR 580.3 million in 2020 to INR 755.16 million in 2025, a growth of approximately 30% over five years, according to IMARC Group. The category is projected to reach INR 1,213.79 million by 2034 at a 5.41% CAGR. In June 2025, Marico Limited entered the cold-pressed segment with the Saffola range, a signal of mainstream category acceptance.
How do air fryers change cooking oil consumption habits?
Air fryers reduce oil usage per cooking session by up to 80% compared to conventional deep frying. They require a thin, even coating of oil rather than an immersion or heavy pour, which standard wide-neck bottles cannot deliver consistently. This is driving demand for spray and measured-dispenser oil formats in urban Indian households.
Data sources
Sources and Methodology
This report compiles data from the following verified primary and secondary sources:
| Source | Published | URL |
|---|---|---|
| NITI Aayog, "Pathways and Strategies for Accelerating Growth in Edible Oils Towards the Goal of Atmanirbharta" | August 2024 | pib.gov.in |
| ICMR-National Institute of Nutrition, Dietary Guidelines for Indians | 2024 | nin.res.in |
| USDA, Consumption of vegetable oils across India FY2016-FY2023 | 2024 | Statista |
| IMARC Group, India Cold Pressed Oil Market Report | 2025 | imarcgroup.com |
| IMARC Group, India Air Fryer Market Report | 2025 | imarcgroup.com |
| Business Standard, "India's oil intake has tripled" | April 2025 | business-standard.com |
All per capita daily figures derived from annual kg/year data using a standard 365-day divisor. Market size figures are as reported by the cited sources and not independently verified by Nothing To Hide.
This page will be reviewed and updated when new government or market data is published. If you are citing this page, please also cite the primary sources listed above.
Manufacturing heritage since 1957
Nothing To Hide is manufactured by Gem Edible Oils Pvt Ltd, a Coimbatore-based oil manufacturer with roots in edible oil production since 1957. The cold-pressed range is made by the same team, with proprietary packaging developed to reduce oil overuse in Indian kitchens.

