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Reference data report

India Cooking Oil
Habits Report 2026

Last updated: June 2026Compiled by: Nothing To HideData sources: NITI Aayog, ICMR-NIN, USDA, IMARC Group

India's edible oil consumption has more than doubled since 2000 and now exceeds official dietary guidelines by a significant margin. This report compiles verified national data on India's cooking oil consumption levels, dietary intake recommendations, oil type preferences, and the emerging shift toward cold-pressed and portion-controlled formats among urban households.

  • Data report 2026
  • NITI Aayog
  • ICMR-NIN
  • Citable reference
19.7kg
Per capita per year (2020-21)

Source: NITI Aayog, 2024

25–30g
ICMR daily guideline (2,000 kcal adult)

Source: ICMR-NIN, 2024

23MT
Total national consumption in million metric tons (FY2023)

Source: USDA via Statista

5.41%
Cold-pressed oil market CAGR 2026–2034

Source: IMARC Group, 2025

Key findings

Key Findings at a Glance

Key findings at a glance: metric, figure and source
MetricFigureSource
India per capita edible oil consumption (2020-21)19.7 kg/year (~54g/day)NITI Aayog, August 2024
ICMR recommended daily cooking oil intake25-30g/day (2,000 kcal adult)ICMR-NIN Dietary Guidelines, 2024
FSSAI recommended daily intake20-30g/dayFSSAI
India per capita consumption in 2000-018.2 kg/yearNITI Aayog, 2024
India per capita consumption in 1960-613.2 kg/yearNITI Aayog, 2024
NITI Aayog projected per capita (2024-25)25.3 kg/yearNITI Aayog scenario projection, 2024
India total edible oil consumption (FY2023)23 million metric tonsUSDA via Statista
India edible oil imports (2022-23)16.5 million metric tonsNITI Aayog, 2024
Domestic production as share of demand40-45%NITI Aayog, 2024
India cold-pressed oil market size (2025)INR 75.52 crore (INR 755.16 million)IMARC Group, 2025
India cold-pressed oil market CAGR (2026-2034)5.41%IMARC Group, 2025
India air fryer market size (2025)USD 48.8 millionIMARC Group, 2025

Consumption data

How Much Cooking Oil Does India Consume?

India's per capita edible oil consumption reached 19.7 kilograms per year as of 2020-21, according to NITI Aayog's August 2024 report "Pathways and Strategies for Accelerating Growth in Edible Oils Towards the Goal of Atmanirbharta". At this level, daily per capita consumption works out to approximately 54 grams per person.

The six-decade trajectory shows how significantly oil use has grown:

1960-61

3.2

kg per person per year

1980-81

3.8

kg per person per year

2000-01

8.2

kg per person per year

2020-21

19.7

kg per person per year

Per capita consumption has more than doubled in the two decades between 2000 and 2020. NITI Aayog's modelling projects per capita consumption reaching 25.3 kg per year by 2024-25 under a business-as-usual scenario.

At the national level, India consumed more than 23 million metric tons of vegetable oils in FY2023, placing it among the world's largest edible oil consumers. Despite this, domestic oilseed production meets only 40-45% of total national requirements. India imported 16.5 million metric tons of edible oils in 2022-23, with palm, soybean, and sunflower oils forming the majority of those imports.

Source: NITI Aayog, August 2024. PIB press release.


Oil types

India's Cooking Oil Mix: What Households Are Actually Using

India's regional diversity is reflected in oil preferences:

North and East India:
Mustard oil (kachi ghani and refined) is the staple. Punjab, Haryana, Uttar Pradesh, and West Bengal show the highest mustard oil consumption.
South India:
Coconut oil is prevalent in Kerala, Tamil Nadu, and coastal Karnataka. Groundnut oil is widely used across Tamil Nadu and Andhra Pradesh.
West India:
Groundnut oil is deeply embedded in Gujarat and Rajasthan.
National mainstream:
Palm oil and soybean oil dominate by volume due to lower cost and widespread availability in blended formats.

By total national volume, palm oil is the largest consumed edible oil in India, followed by soybean and rapeseed (mustard) oils. The shift away from traditional single-seed cold-pressed oils toward refined blended oils gathered pace through the 1990s and 2000s, driven by price and availability. That trend is now showing signs of partial reversal among urban health-conscious households.


Cold-pressed oils

The Cold-Pressed Oil Category: Growth and Signals

The India cold-pressed oil market was valued at INR 75.52 crore (INR 755.16 million) in 2025 and is projected to reach INR 1,213.79 million by 2034, growing at a compound annual growth rate (CAGR) of 5.41%, according to IMARC Group's India Cold Pressed Oil Market report.

Key market characteristics (2025 data, IMARC Group):

  • The market expanded from INR 580.3 million in 2020 to INR 755.16 million in 2025: growth of approximately 30% over five years.
  • North India leads with a 31% regional market share, reflecting the deep cultural preference for cold-pressed (kachi ghani) mustard oil.
  • Bottles are the dominant packaging format, holding 51% of market share.
  • Core culinary oils (groundnut, mustard, coconut, sesame) hold 68% of the category.

June 2025 marked a significant category signal: Marico Limited entered the cold-pressed segment with the Saffola Cold Pressed Oils range, including single-seed and dual-seed variants. This entry by a major FMCG brand signals category mainstreaming and validates the shift in urban consumer preference.

Source: IMARC Group, 2025. India Cold Pressed Oil Market.


Air fryer trend

Air Fryer Adoption and the Demand for Oil Delivery Format Change

Air fryer adoption among urban Indian households is growing and is reshaping what consumers need from their cooking oil. The India air fryer market reached USD 48.8 million in 2025 and is projected to grow to USD 80.6 million by 2034, at a CAGR of 5.57%, according to IMARC Group's India Air Fryer Market report.

Key market characteristics (2025 data, IMARC Group):

  • Residential use accounts for 79.2% of total air fryer demand.
  • North India commands 30.8% of the national air fryer market, with South India at 27.6% and West India at 23.4%.
  • Urban dual-income households and millennial and Gen-Z home cooks form the primary adopter base.

Air fryers reduce oil use per cooking event by up to 80% compared to deep frying. However, they require a thin, even coating of oil across the food surface: a requirement that wide-neck pour bottles are poorly suited to meet. This is the functional gap driving interest in oil misting, spray, and measured-dispenser formats within the urban kitchen segment.

Source: IMARC Group, 2025. India Air Fryer Market.


Root causes

Why Household Oil Consumption Tends to Exceed Recommendations

Three mechanisms consistently explain the gap between dietary guidelines and actual household intake:

  1. Invisible oil accumulation

    Most tracked oil intake accounts for oil used directly at the cooktop. It does not account for oil in packaged snacks, restaurant food, street food, or biscuits. Nutritionists consistently note that the gap between what consumers think they use and what they actually consume is widest in this invisible category.

  2. Wide-neck pour bottles and unmeasured dispensing

    Standard wide-neck pour bottles release oil in uncontrolled quantities. Without a portion-control mechanism built into the dispenser, the default pour typically exceeds a single serving. This structural issue is independent of consumer intention or awareness.

  3. Rising urbanisation and processed food intake

    NITI Aayog's 2024 report identifies three simultaneous drivers behind India's growing edible oil consumption: population growth, rapid urbanisation, and rising per capita income, which shifts diet toward processed and fried foods that carry higher oil content per serving.

Source: NITI Aayog, August 2024. PIB press release.


About this report

About Nothing To Hide


Frequently asked

Frequently Asked Questions About India's Cooking Oil Habits

How much cooking oil does the average Indian consume per day?

Based on NITI Aayog's 2024 data (2020-21 baseline), India's per capita edible oil consumption is approximately 19.7 kg per year, which works out to roughly 54 grams per person per day. The ICMR-NIN Dietary Guidelines for Indians (2024) recommend 25-30 grams per day for an average adult on a 2,000 kcal diet.

What does the ICMR recommend as the daily cooking oil intake?

The ICMR-National Institute of Nutrition's Dietary Guidelines for Indians (2024) recommend restricting visible fat (cooking oil) to 25-30 grams per day for an average adult on a 2,000 kcal diet. This is equivalent to approximately 5-6 teaspoons. The full range across activity levels is 20-50 grams per day.

Has India's cooking oil consumption increased over the past 20 years?

Yes, significantly. Per capita edible oil consumption rose from 8.2 kg per year in 2000-01 to 19.7 kg per year by 2020-21, more than doubling in two decades. NITI Aayog projects this figure reaching 25.3 kg per capita by 2024-25 under a business-as-usual consumption scenario.

Which type of cooking oil is most consumed in India?

By total volume, palm oil is India's most consumed edible oil, followed by soybean and rapeseed (mustard) oils. Regional preferences vary significantly: mustard oil dominates in northern and eastern India, coconut oil in southern coastal states, and groundnut oil in western India. Cold-pressed variants of these traditional oils are growing in demand among urban health-conscious consumers.

Is cold-pressed oil demand increasing in India?

Yes. The India cold-pressed oil market grew from INR 580.3 million in 2020 to INR 755.16 million in 2025, a growth of approximately 30% over five years, according to IMARC Group. The category is projected to reach INR 1,213.79 million by 2034 at a 5.41% CAGR. In June 2025, Marico Limited entered the cold-pressed segment with the Saffola range, a signal of mainstream category acceptance.

How do air fryers change cooking oil consumption habits?

Air fryers reduce oil usage per cooking session by up to 80% compared to conventional deep frying. They require a thin, even coating of oil rather than an immersion or heavy pour, which standard wide-neck bottles cannot deliver consistently. This is driving demand for spray and measured-dispenser oil formats in urban Indian households.


Data sources

Sources and Methodology

This report compiles data from the following verified primary and secondary sources:

Sources and methodology: source, publication date and URL
SourcePublishedURL
NITI Aayog, "Pathways and Strategies for Accelerating Growth in Edible Oils Towards the Goal of Atmanirbharta"August 2024pib.gov.in
ICMR-National Institute of Nutrition, Dietary Guidelines for Indians2024nin.res.in
USDA, Consumption of vegetable oils across India FY2016-FY20232024Statista
IMARC Group, India Cold Pressed Oil Market Report2025imarcgroup.com
IMARC Group, India Air Fryer Market Report2025imarcgroup.com
Business Standard, "India's oil intake has tripled"April 2025business-standard.com

All per capita daily figures derived from annual kg/year data using a standard 365-day divisor. Market size figures are as reported by the cited sources and not independently verified by Nothing To Hide.

This page will be reviewed and updated when new government or market data is published. If you are citing this page, please also cite the primary sources listed above.

Manufacturing heritage since 1957

Nothing To Hide is manufactured by Gem Edible Oils Pvt Ltd, a Coimbatore-based oil manufacturer with roots in edible oil production since 1957. The cold-pressed range is made by the same team, with proprietary packaging developed to reduce oil overuse in Indian kitchens.

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